In the Summer of 2018, for the very first time, NOS covered all corners of Portugal connecting every single household thanks to the help ultra-fast internet and a heartwarming classic Portuguese song: A Minha Casinha.

 

We revived the original long-forgotten song and hit the ears of a generation that had not been exposed to it before, thanks to 11 Portuguese artists to whom we gave a mission:

 

Create their own cover of the song in collaboration, using only their instruments, voice and our new Gigabit speed internet network to connect to one another.

 

They came from all over the country and with very different musical styles:

 

From Fado (Moura (Coruche), Gisela Joao (Barcelos)) to Cante Alentejano, (Antonio Zambujo (BEJA) ), Jazzy Rock (Clã (Porto)) Passing by Electronic Angolan Kuduro (Throes +Shine (Porto)), Electronic music (Moullinex (Viseu)), Hip Hop (Piruka (Cascais) Rock n Roll blues (The Legendary Tigerman (Coimbra)) Indie (Surma (Leiria), Captain Fausto (Lisboa))

and one very eclectic Conan Osiris who mixes different styles

Fado, Kizomba, gypsy sounds and dancehall (Conan Osiris (Lisboa))

 

We launched the awareness phase on social media to create expectation about the 11 covers using: OOH, display campaigns, radio, TV, and cinema.

 

We produced 7 duet videos for a NOS microsite and launched them on FB, Instagram Stories and through Display.

 

In the end, the artists played their version of A Minha Casinha on streaming without a single glitch, demonstrating the power of gigabyte-per-second connectivity.

 

And best of all, Conan Osiris consolidated his musical career thanks to this campaign, and he will be representing Portugal in the next Eurovision 2019.

 

The campaign had 52% more interaction and 138% more views

1.4M than any other NOS campaign.

We doubled the average time spent their website

We changed the perception of NOS’s network speed: 90% of Portuguese declared themselves aware of the improved coverage and speed.

It was the most recalled campaign of 2018.

 

With one classic song, 11 amazing artists and a little help of NOS ultrafast gigabit broadband, we connected all of Portugal thanks to the power of music.