When it comes to being a fan, it can sometimes feel like a one-way street. But for EURO 2016, Orange kicked off its new global sponsorship platform ‘Orange Sponsors You’ with the aim to give fans the recognition they deserve:

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• By turning the spotlight on them

• By rewarding their passion

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So we invited fans to post (Facebook, Twitter, Instagram) in support of their national team, knowing that the Eiffel Tower would be lit up in the colors of the country that received the most support every day.

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Every night, the Eiffel Tower put on an incredible light show, powered by posts by fans, enabling them to show support for their team. On top of it, 2 supporters’ messages were selected to be displayed directly on the Eiffel Tower, while up to 4,000 usernames were projected on the giant screen of the Eiffel Tower Fan Zone.

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