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HOMELESS COMMONS
Homeless Commons Case Study Video
Homeless Commons Case Study Video
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Homeless Commons English
01:56
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The case
Background:
Arrels Foundation wanted to bring attention to the issue of homelessness, a subject that is often ignored because of our stereotypes.
Solution:
We hacked the system by using stock photos photos, a medium that is responsible for many of the stereotypes in our society, to shatter those same prejudices against homeless people. We created an online depository of images made with ex-homeless people as the models.
Results
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More than 20 digital media outlets throughout Spain covered the initiative.
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All Major Spanish TV networks covered the story on prime time TV.
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Metallica donated 18K €, that's one Euro per ticket sold at their Barcelona gig.
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